A New Chapter in the Field of Garments

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Business Wire India
Organic products represent the next stage in lifestyle, now imagine your clothes made of non toxic chemicals or dyes, and which is skin fortifying. ‘Joy Of Life’ by Advantage Organic Natural Technologies Limited (AONTL), India’s first organic garments brand, using indigenous green and Organic herbal, wellness technology have launched the range of Under Garments, Night Wears, Yoga Wears for men and women, Kids under wears and New Born sets. ‘Joy Of Life’ aims to integrate “Ayurvastra” (Health Garment), the ancient science of clothing, using modern Nano-Bio Technology applications to dye & process garments using medicinally rich USFDA approved (Safe List) Herbs and other Bio-materials for Anti-Microbial, Invigorating & Moisture Regulating and other value-added properties. Joy Of Life range of garments are manufactured in the state of art production unit in the nature’s lap, in Sadhupul, Chail, Shimla. It is a first of its kind factory in Himachal Pradesh, with ETP (Effluent Treatment Plant) that purifies water and removes any toxic materials or chemicals emitted from the industry, to protect the environment. The project will surely complement “MADE IN INDIA” drive launched by Honourable Prime Minister Narendra Modi.
 

Designed aesthetically, each and every garment Joy Of Life is infused with the natural goodness of Neem, Tulsi & Apple Cider Vinegar (Malic Acid). These garments are ultimate Luxury Undergarments that are soothing, comfortable, & hygienic with a healing touch for most sensitive parts of the human body. Joy Of Life uses Green Technology, avoids using any hazardous, harmful synthetic dyes or ingredients, thus making the products truly sustainable. Joy of Life™ has already created buzz in Europe & USA where populace are very hygiene & health conscious. Thus Company's products will generate robust export sales.
 
Mr. Rajiv Rai Sachdev, M.D. ‘Joy of Life’ explains the thought behind the brand. The environment and people’s well being, forms the DNA of our brand and is paramount in our mind, at every decision we make. Our range of garments stand for sophisticated fashion coupled with wellness that happens to be comfortable enough to wear 24 hours a day and most of all, friendly to the world around us. Joy of Life as a brand supports the global trend for all things green and ethical. The factory has dedicated ETP (Effluent Treatment Plant) & STP (Sewerage Treatment Plant) of its own as per the CPCB norms that purifies water and removes any toxic materials or chemicals emitted from the industry, to protect the environment. This is our passion. We are committed for every product we create to be good for you and for the mother earth.

“We are thankful to the Govt. of Himachal Pradesh which cleared this project under their single window clearance policy and for their support and believing in our vision of creating a healthy and sustainable fashion choice for the consumers, the planet and the people involved in the production chain”, adds Mr. Sachdev.
 
‘Joy Of Life’, the Company was incubated in the prestigious IIT Delhi Campus and owns three patents at USA, Europe & India and one more pending in India “Method for Dyeing a Textile product using Neem and Holy Basil Extract”. The Company has developed first of its kind Green Proprietary Textiles Processing Technology to produce Organic Herbal Garments with Skin Fortifying & Wellness properties using Modern Biotechnology Applications and by Bio-engineering Natural/ Organic Herbal ingredients only. These are garments that have excellent protective & curative properties and will also have profound psychological impact on its users to use it again and make them feel younger & fit.
 
About Advantage Organic Naturals Technologies Private Limited
 
Advantage Organic Naturals Technologies Private Limited (AONTPL) was incorporated on 19th July 2007. During the last few years, the Company has processed garments at various locations/plants on Job work basis and the processed garments have been test marketed in Japan & Australia. Over the years the company has developed many technological innovations & value additions in collaboration with IIT Delhi, which are amongst the finest in its domain & immensely complements the Indian Khadi Industry & Handloom Sector. The company will impart these innovations & value additions to them and also help them in marketing their products internationally. AONTPL aims to continuously develop Innovative Organic Herbal Wellness Products, seek their International Patent rights, and commercialize them globally. As a strategy and ensure its back-end supply, the Company will undertake Organic Cultivation of Herbs in at least 1,000 acres of land in H.P. to start with under PPP model.

Photo Caption: Joy Of Lifes' state of art production unit in Sadhupul, Chail, Shimla, Himachal Pradesh
Source: New feed

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